I Love Food.
Didn't need much motivation coming up with these, but the clients design requirements were specific. I was impressed that they came up with a sketch/design/mockup/art direction.
1. 5 point diamond checkered star on each corner of the PitStop Name brand.
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Didn't need much motivation coming up with these, but the clients design requirements were specific. I was impressed that they came up with a sketch/design/mockup/art direction.
Play around with the checkered flags, secondary colour is yellow and I see they'd like to have a page curl/pagination effect some where in the mix. As per colour scheme it's an obvious Black/White, Yellow and Red.
I'm watching Arsenal hold Bayern to a 0-0 win, yes Win :| as I line up the elements of the Identity design... Up first, the Name Brand Element.
The target Secondary Colour borders "Medium Yellow C" and "Orange". However, for accurate matching across several media, I was able to convince the client to settle on PANTONE 803 C.
Arsenal have just gone up 1-0, and as I upload the primary applications of the PitStop identity design, I smirk at the #BetterThanArsenal crooners on twitter only yesterday...oh the bants in a bit.
Primary Identity Elements not requiring heavy reading spot the All Yellow BackPage and Checkered + Yellow FrontPage.
For Secondary Identity Elements like Menu's, LetterHeads, requiring readable text I have used a pagination design element. The client was exceptionally pleased about it.
Arsenal have won by 2 goals, Bellerin is lightning quick, DSTV went off due to bad weather... but now I'm watching a Mourinho interview lol.
Art and Functional Discombobulation
I only used that word to classify Mourinho's interview strategy, but the meaning fits the purpose: I've mashed up a Functional Text display system, with an art exhibitory to carry forth the PitStop fine dinning philosophy. I remembered the passion of the owner and the care and detail the chef and managers put into presentation and service. I figured we had to depict that ideology in the identity.
See a few PitStop Yum's as I call them.
no wait, the second plate is mine... I love food.
Back to our design elements as seen below:
Fine Dining Art Incorporations
Marks of Authenticity
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2. 20% white layer inside the "O" in the PitStop name brand.
3. The Checkered flag starting on the right blends into yellow from the point the flags turns and overlaps into itself.
Arsenal 2 - 0 Bayern (In your faces ManU haters)
