The BlueBunny Soccer Experience '2010

The Final Product

The Brief:  

The client wanted marketing communications in form of an artwork to drive sales of their products. The enticing range of BlueBunny Ice Cream scoops where to be the subject of the Ad, and being World Cup season at the time, the entire drive was to leverage on the love of the game in attracting customers to buy the product.

The Inspiration:  

The FIFA world cup fever had well and truly hit Nigeria. Everyone was buzzing about Nigeria's chances, our clients where planning to go all out with new flat screen tv's for viewers of the great game to watch while they enjoy their ice cream.

The Tools:  

Imagery

The final design had to primarily show "the product", as impulse buy products ultimately sell themselves. But this had to have a secondary focus, one that appealed to passionate fans of the world's most popular sport in the season of the world's most popular competition, it had to be a football themed Ad.

Photography inspiration: Don Toallin Absorbent Paper ad print campaign. Agency: Leo Burnett Venezuela

Photographer: Rodolfo Benitez

Copyright Jean Ryder

Software

Adobe Photoshop CS4. User must have mastery in basic image editing and manipulation to complete.

Implementation Progression:



First layer shows the arrangement
of BlueBunny scoops.



Second layer shows the inclusion
of a hand. Not just any hand, a grip
ready hand.

                             

Third Layer shows the inclusion of the world cup into the grip ready hand

Final Layer shows the final touch. The creamy top.

Conclusion:

A mixture of filters and patience in Image manipulation makes the entire Ad. Please note: This whole process can be done with a lot less effort with the right kind of photography.